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The Process IS Working As Designed

How many times have you been a victim of the process? As a customer, have you ever encountered an issue that makes absolutely no...


HOPE IS a Strategy for Success!

As a leader in business, I can’t tell you how many times I heard “HOPE is not a strategy” professed in meetings whenever someone was...


What is your PLAN?

The great debate in business is whether Marketing is an investment or expense. Unfortunately without solid measurement and results, marketing is determined to be...


Why Fix What Isn’t Broken?

Recently I was in a discussion with a small business owner about his marketing strategy and plan. He had the core elements of a...



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